Searching for a Great Copywriter
If you wish to use the internet to make money, you'll need a site. That web site needs to be well written, most especially if you're hoping it will bring in profits. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to develope the text for your web site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to create the copy yourself. Naturally, not all copywriters are created equal. Some are just gifted. Some just wish they had talent and are trying to make a bit of money because someone told them writing online would be easy. Here is how you will be able to tell the difference.
Does the copywriter have his or her own site? Any copywriter worth employing is going to have his or her own site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they tell you that they'll be able to help you with the one you are building? Pay attention to the copy used on this site also. If you find several grammar and spelling errors, this is a terrible sign.
How favorably do you react while you are going over the copywriter's own web copy? This involves more than simply noting errors in grammar and syntax. Do you have any sort of emotional response to the text on the site? Does the copy move you to like the copywriter? Does it make you feel like you wish to find out more about the writer and keep on reading? Does the website copy make you feel like you want to employ that person right away? Does the website copy make you want to run for the hills? Does the website copy make you mad? All of these are important reactions and you must pay attention to look what I found them.
Inquire into the copywriter's background a little. Search for reviews on third-party websites and forums. It is apt that the only reviews on the copywriter's site are going to be glowing ones. You want to do a search for the writer's name to find out if there are any testimonials or reviews on websites that aren't run by or able to be falsified by the writer him or herself. Closely examine these postings. It is a good idea to ask the writer for references also. You should actually get in touch with each reference and obtain an honest opinion about the writer from each person.
Be sure you spend at least a little time going over samples furnished by the writer. It is a good idea to request samples beyond the ones that are available on the web site. This is especially vital when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing reads like a rewritten Wikipedia article, you need to find someone else.
There area number of ways to find out whether or not a copywriter should be hired. You ought to do some homework and discover more about the writer in terms of his or her ethics, reputation and personal character.